Amazon PPC Broad vs Phrase vs Exact Match Guide (2026)
Amazon PPC broad vs phrase vs exact match - which is best? Learn when to use each match type, avoid the 95% mistake, and optimize your campaign structure.
Michael Parker
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7 min
Amazon PPC
Amazon Advertising Strategy: Best Practices for Profitable Ads (2026)
Amazon advertising strategy for 2026: Learn best practices, tips, and proven techniques to create profitable ads on Amazon. Optimize your ad spend and drive sales.
Michael Parker
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13 min
Amazon Keyword Research: Complete 3-Stage Guide (2026)
Discover which words customers use to find products, then place them strategically. Free tools work in 8 hours or paid options cut it to 2.
Michael Parker
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22 min
Set Up Amazon Sponsored Products Without Wasting Money
Start with automatic targeting and $10 daily budget. Learn the 3 settings that protect beginners from expensive PPC mistakes while Amazon finds converting searches.
Michael Parker
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22 min
What Is Amazon PPC? Pay-Per-Click Advertising Explained
Amazon PPC means you pay only when shoppers click. Learn how the auction works, ad types, key metrics, and whether you need it to sell successfully.
Michael Parker
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21 min
ACoS vs TACoS: Complete Guide to Amazon PPC Metrics
ACoS and TACoS measure different things - learn which metric to optimize for campaigns vs business strategy. Includes break-even calculator and decision matrix.
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18 min
Amazon PPC for Beginners: Stop Wasting Budget Today
Afraid of wasting money on Amazon ads? Learn PPC fundamentals, setup steps, and the troubleshooting framework that reveals if your problem is ads or listing.
Michael Parker
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12 min
Key Amazon PPC Metrics: Why 'Good' ACoS Is Killing Your Profit
Cannot tell if campaigns are profitable? ACoS alone is misleading. Use TACoP and Total Profit calculator to track real performance.
Michael Parker
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17 min
Amazon PPC Negative Keywords: The Surgical Guide
Stop bleeding ad spend. Most sellers use Amazon PPC negative keywords wrong. Learn the surgical protocol to lower TACoP without killing profitable sales.
Michael Parker
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9 min
The Perils of Set and Forget: Why Your Amazon PPC Account Needs as Much Care as Your Garden
Set it and forget it sounds so appealing when it comes to Amazon PPC. Discover why it's a risky strategy.
Michael Parker
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7 min