About Us - Amazon PPC Optimisation Experts

AdRazor is an innovative tool designed to optimise Amazon PPC (Pay-Per-Click) advertising efficiently and effectively. Our mission is to empower Amazon advertisers with the expertise, tools, and insights you need to maximise your advertising ROI on Amazon and ensure your ads are as profitable as possible.

AdRazor was built by sellers, not by a software company. Before we wrote a line of code, we sold on Amazon at scale:

• #1 Best Seller in Grocery on Amazon.co.uk, with more than one product.
• 3,650 units of a single product sold in one day (no discounting, no promotions, just full-price sales).
• Over £1 million in monthly sales at our December peaks.
• Eight-figure total sales of our own products on Amazon.

Here is one of those products at #1 in the whole Grocery department on Amazon.co.uk:

Our founder, Michael Parker, started the retro sweets shop AQuarterOf.co.uk in 2003. It became the UK’s leading retro sweets website, and it featured on UK television, radio and in the national press.

Coverage includes The Sunday Times, The Observer, The Telegraph, The Independent, the Daily Mail, the Daily Star and The Sun, plus BBC2, Sky News and ITV.

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Michael Parker is the subject of a chapter in the book How to Make a Million Before Lunch by Rachel Bridge. The chapter tells how he built the business, and the strategies that made it a success.

The same approach runs through AdRazor: find what is really profitable, and cut what is not.

At AdRazor, we understand the challenges of maximising profits from Amazon advertising because we’ve been through them all.

Our founders started selling on Amazon.co.uk in 2012 and began advertising in 2013, eventually achieving 7-figure sales from Amazon ads alone.

We became an Amazon Vendor in 2016 and created the leading product range in our niche on Amazon.co.uk, as well as the UK’s top ecommerce store in that space.

In the early days, advertising on Amazon was easy with minimal competition and low costs. We didn’t need to optimise our ads – they were profitable so we let them run. However, as competition increased, our Advertising Cost of Sale (ACoS) skyrocketed and we needed to get smarter about optimisation.

We tried using Amazon’s native tools to stop campaigns and ad groups with high ACoS, but found this caused overall profitability to drop as we were shutting off productive keywords along with the losers. analysing spreadsheet data helped but was cumbersome and error-prone.

Determined to crack the code, we embarked on an iterative process to build a tool that could quickly optimise our Amazon ad campaigns for maximum profit. In 2017, with over £1 million in sales from Amazon ads alone, we started to investigate how Amazon PPC really works. In 2019 we started to build the tool that became AdRazor, first for our own accounts and later for the public.

See what AdRazor does and why we built it.

Most people run AdRazor themselves. Two other options exist.

• We run your Amazon PPC for you - done for you, optimised for profit rather than for a lower ACoS, and never charged as a percentage of your ad spend.
• White label Amazon PPC for agencies - specialist Amazon PPC work behind your brand, for one job or ongoing.